- ODigMa emphasises that FMCG marketing requires a blend of creativity, data-driven insights, and a deep understanding of consumer behaviour. In the fast-paced FMCG sector, brands must focus on building strong brand awareness, engaging storytelling, and strategic use of digital channels to capture attention. ODigMa’s expertise in FMCG marketing ensures that brands can stand out in a crowded market, drive trial, and foster loyalty through compelling campaigns and omnichannel visibility.